Wrong labelling

AQUA Carpatica Flavours – a new drink on the Romanian market, labelled as „carbonated soft drink”. rnAnd while carbonated soft drinks are all about artificial, unhealthy ingredients, we are the opposite: pure natural sparkling water, real fruits, and a drop of agave syrup. rnAccording to the Romanian law there’s no difference between them. That’s not fair. rnPresenting Wrong Labelling: a TVC denying this unfair labelling, placing our product in a better suited category.rn

Awards

Shortlist Film & Audio TV / Cinema Commercials

Details

Credits

Cohn & Jansen Creative Network / BucurestiAvanpost / BucurestiStatic VFX / Bucuresti

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