Christmas is the time of giving. But due to COVID, donations were scarce. Kindernothilfe, a children’s charity organization, needed to stand out to motivate people to donate. So we gave them reasons to. Lots of them. Under #YourReasonToDonate we displayed over 150 potential and very personal motives to donate. Varying from target group to location, all reasons had one thing in common: their bold, honest and entertaining tonality, that made them impossible to ignore.
#YourReasonToDonate
Awards
Bronze Award
Print & Outdoor
Print Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Kindernothilfe e.V.
Agency:
Art Director:
Vira Ronkina
Timo Cremer
Copywriter:
Hendrik Haupt
Sebastian Bialon
Stefan Ott
Emilia Möbus
Creative Director:
Matthäus Frost
Head of Business Development:
Carolin Nowak
Junior copywriter:
Dennis Gleiß
Managing Partner:
Alexander Nagel
Other:
Alex Schill
Serena Willmar
Julia Bogatzki
Trainee Copy:
Franziska Kreitmeier
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