‘YuMi & Bocelli: A Perfect Harmony’ was a demonstration of the power of collaborative technology. By placing YuMi in the role of conductor of a live orchestral performance, the campaign showed a profoundly human side to an often feared and misunderstood technology. The campaign challenged the belief that people and robots are incompatible and showed that whether it’s between people and the technologies that serve them, our greatest feats are those we achieve together.
YuMi & Bocelli
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Promotions & New Media
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Credits
Client:
ABB Asea Brown Boveri Ltd
Agency:
Art Director:
Denis Schwarz
Client Chief Executive Officer:
Ulrich Spiesshofer
Client Head of Global Media:
Saswato Das
Copywriter:
Jan Krohn
Henry Clarke
Creative Director:
Reto Clement
Michael Kathe
Executive Creative Director:
Raul Serrat
Graphics:
Tizian Lienhard
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Nomination Promotions & New Media Events
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FCB Zürich
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Member Club Gold Award Promotions & New Media Events
The #EstonianWay
Self
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Member Club Gold Award Promotions & New Media Ambient MediaMember Club Gold Award Promotions & New Media Events
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