One in every 300,000 people lives with achromatopsia, a genetic condition that allows them to see only in shades of black and white.rnThis creates many challenges in their daily lives—among them, choosing what to wear or shopping for clothes independently.rnWe turned clothing tags into an inclusive tool for these individuals by integrating NFC chips. By simply tapping their phone, users can identify the color of each garment and receive styling suggestions directly from the Zara app.
ZARA – REDEFINED LABELS
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Student Shortlist
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Student Silver Award
PINHAIS Typeface
Faculdade de Belas Artes da Universidade do Porto / Porto
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Student Gold Award
The (H)anger Typo
Sup De Création / Paris
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Student Shortlist
Ästhetik des Vergessens
IED Barcelona / Barcelona