This unique board game brought locked-down and COVID-19-battered Zurich nightlife right into the homes of thousands of people. Besides generating a 5-figure revenue that went towards a fund to support Zurich nightlife, the game created a media buzz that further helped to highlight the industry’s plight. The game, accompanied by a dedicated Instagram filter and a Spotify playlist featuring songs of night-out nostalgia, sold out within hours.
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Awards
Silver Award
Design
Illustration
Details
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Credits
Client:
BCK – Bar and Club Comission Zurich, Inhalt und Form Zurich
Agency:
Account Manager:
Dominik Stibal
Agency Producer:
Michèle Weber
Art Director:
Vasco Bickel
Concept:
Yannick Lippuner
Vasco Bickel
Copywriter:
Yannick Lippuner
Creative Director:
Karin Estermann
Illustrator:
Katrin von Niederhäusern
Programmer:
Lukas von Niederhäusern
Project Manager:
Nicolas Krönert
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