Typography, like verbal tone, plays a key role in visual communication, shaping the message’s tone and emotional impact. This masterclass offers a multisensorial experience combining sounds, colors, and shapes with typographic forms to explore how typography influences communication, even unconsciously. Drawing from 20 years of research by Zetafonts designers, the two-hour session includes case studies and introduces the Zetafonts Type Trends Research project, with a guide to deepen participants’ understanding of typography’s power.
• Typography
• Visual Communication
• Sensorial
Zetafonts is an independent type foundry located in Florence, Italy established in 2001. Combining Italian heritage with trend research and a pop culture approach, the foundry has crafted an impressive portfolio of award-winning typefaces, historical revivals, and custom fonts over the years. The font catalog includes font families that support European languages and non-Latin options.
Zetafonts’ unique approach allows for a step-by-step exploration of the font creation process through the Zetafonts Beats area. Images of the process are often provided for custom fonts that require specific storytelling for clients, case studies, or award submissions.