smart “Parking Ramps” / “London”, “Rome”, “Berlin”

A visually striking campaign to point out, that driving the new smart actually feels as if the whole city was designed for easy parking – like a massive multi story parking ramp-shaped city.

Awards

Nomination Print & Outdoor Newspaper Advertising
Nomination Print & Outdoor Poster Advertising
Nomination Design & Craft Illustration & Photography

Credits

BBDO Berlin GmbH

Art Director: Felix Boeck
Chief Creative Officer: Wolfgang Schneider
Copywriter: Samuel Weiss
Creative Director: Daniel Haschtmann Tobias Feige
Creative Managing Director: David Mously
Executive Creative Director: Jan Harbeck Ton Hollander
Illustrator: Chrisse Kunst

More Illustration & Photography Works

  • Nomination Print & Outdoor Newspaper Advertising
    Umparken im Kopf

    Umparken im Kopf

  • Nomination Print & Outdoor Poster Advertising
    Assembly Fail
  • Nomination Print & Outdoor Newspaper Advertising
    Weapon Recall

    Weapon Recall