What we think determines the way we see the world. And things we have prejudices about, we often don’t see at all. A simple fact the brand Opel is suffering from too. To tear down this invisible wall of prejudices in people’s minds, a conventional marketing campaign won’t suffice. So people were asked in print ads to challenge their prejudices and ultimately get themselves to have another look at the brand on UMPARKEN IM KOPF.DE to ‘U-TURN IN THEIR HEADS’.
Umparken im Kopf
Awards
Nomination
Print & Outdoor
Newspaper Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Opel
Agency:
Account Manager:
Tim Schmitz
Dr. Percy Smend
Joachim Stürken
Meike Bösche
Anneke Meyer
Lisa Mötzing
Art Buyer:
Kerstin Mende
Art Director:
Christian Zeller
Stan Gruel
Jan Lederer
Stephen Overmeyer
Chief Marketing Officer:
Tina Müller
Copywriter:
Rafael Lopes
Mirko Derpmann
Martin Gillan
Leander Schmalfuß
Creative Director:
Niels Alzen
Markus Daubenbüchel
Dealer Marketing:
Michael Theis
Illustrator:
Noma Bar
Manager Communication:
Michael Theis
Marketing Director:
Andreas Marx
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Women should not be worth less
Publicis Communications Schweiz
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Member Club Gold Award Print & Outdoor Newspaper Advertising
You Better Run
Brandenburg