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Animals treated like garbage

The Swiss foundation “Tier im Recht” fights for animal-friendly laws and their strict enforcement in Switzerland. Unfortunately, many animals are still treated poorly in Switzerland. The suffering was condensed down to the message: Some animals are treated like garbage. To illustrate this, the animals were depicted so that they bear a striking resemblance to rubbish bags. Of course, not a single hair on an animal was bent. All pictures are CGI.

Awards

Nomination Design & Craft Illustration & Photography

Details

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Credits

Client:

Foundation Tier im Recht

Agency:

Ruf Lanz, Zurich

Art Director: Isabelle Hauser
CGI: Carioca Studio & CGI @ Visualeyes International AG
Copywriter: Markus Ruf
Creative Director: Danielle Lanz Markus Ruf

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