Vector Coded Ads

Vector is a top employer in the IT sector and a partner to the automotive industry – but virtually unknown among career starters. The aim: Give the Vector employer brand a striking appeal that speaks directly to IT talents.rnApplicants: we’re cracking the code!rnThe first recruitment communication campaign that speaks directly to young IT developers in their programming language of choice: from Java to C++. A campaign which comes across as a dialog between experts.

Awards

Nomination Print & Outdoor Magazine & Trade Advertising

Details

Credits

Publicis Pixelpark

Account Director: Beate Ernst
Art Director: Maja Lindemann
Copywriter: Reini Putscher
Creative Director: Manfred Feiger
Executive Creative Director: Stephan Ganser
Junior Account Executive: Christa Dünkel
Manager Marketing Communication: Ronald Lindner

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