FEEDitBAG

The FEEDitBAG was devised to highlight the need to replace throwaway plastic shopping bags. It is the first bag that gives life instead of taking it. Printed with water-based colours, the FEEDitBAG is biodegradable and includes seeds to grow your own veggies. After being a shopping bag, it can be reused for organic waste and then composted to grow new life. The CTA challenges customers to rethink their plastic consumption.

Awards

Silver Award Graphic Design Packaging
Nomination Graphic Design Any Other

Details

Credits

Cheil Germany

Account Director: Mel Tozer
Agency Producer: Moritz Gillrath
Art Director: Jiwan Prasad Rafael Cavalcanti
Business Director: Mark Anderson
Copywriter: Annika D'Ambrogio
Creative Director: Roland Rudolf Thomas Schroeder Miriam Preissinger
Designer: Daniel Gumbert Daniel Krafft
Illustrator: Susannah Blaxill
Production Manager: Kai Hartung

More Any Other Works