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Extra Life

During the lockdown, it was necessary to use a new way to reach people effectively. Lola-Normajean, therefore, suggested “hacking” Instagram to keep a story alive for more than the 24 hours allowed. By asking different personalities such as Herman José, Rita Pereira, Tiago Teotónio Pereira, among others, to pass the story on to one another, the same story was kept “alive” for more than 552 hours.

Awards

Gold Award Brand Experience New Use of Media
Member Club Gold Award Brand Experience New Use of Media

Details

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Credits

Client:

Cruz Vermelha Portuguesa

Agency:

Lola Normajean

Account Director: Vanessa Henriques
Account Manager: Catarina Dias António Quinta
Agency Producer: Sandra Augusto
Art Director: Luis Borges Pedro Martoli
Copywriter: Fábio Loureiro Caio Lekecinskas
Creative Director: Leandro Alvarez
Strategist: Matilde Silva Gomes

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