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URINE TEST

We combined european wastewater data with Czech research and police accident statistics to reveal where and when drugs were most consumed and how this overlapped with traffic accidents. This data model became our prevention framework. Urine metabolites were transformed into geo-located social and digital OOH messages tailored to each drug and city, making data the driver of both creative and behavioural change, prevention and awareness.

Awards

Bronze Award Integrated & Innovation Best Use of Data
Bronze Award Interactive & Mobile Digital Direct Marketing
Shortlist Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Czech Insurance Association

Agency:

Hero & Outlaw / PragueMcCann / PragueMcCann Boost / Prague

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