After some presence in the market, a sleepwear brand Gretes decided to stop cruel traditional silk production by using cellulosic silk. Thus, we translated this one-with-nature approach into a bright & vivid visual language. Now it depicts both: great luxury with Script typeface and modern innovation represented by Grotesk Sans Serif, while illustrations and their filter stimulate a radiant daydream with an invitation to enter the luminous and innocent world of Gretes.
Gretes
Awards
Bronze Award
Design
Corporate Brand Identity
Details
Categories:
Country:
Year:

Credits
Client:
Gretes
Agency:
Creative Director:
Augustinas Paukštė
Designer:
Kamilė Korsakaitė
Director of Photography:
Martyna Jovaišaitė Paukštė
Illustrator:
Kamilė Korsakaitė
Other:
Emilija Lementauskaitė
Photographer:
Martyna Jovaišaitė Paukštė
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