We wanted to connect new Union Red Ale beer with Union’s trademark – the dragon – and make the new beer instantly popular. The package contained a special mechanism (triggered when opened) to make an impressive display of the awakening of the dragon and keep Red Ale at perfect serving temperature. The biggest influencers got the package and all of them shared the whole experience with their followers. In a few days,a new Union Red Ale got well recognized across Slovenia.
Union Red Ale Box
Awards
Member Club Gold Award
Graphic Design
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Pivovarna Laško Union
Agency:
Account Director:
Anja Šeme Todorovič
Art Director:
Primož Kos
Brand Manager:
Nina Tomše
Copywriter:
Jure Korenč
Creative Director:
Matjaž Germ
Designer:
Neja Kalan
Primož Kos
Product Developer:
Žiga Goltes
Production Company:
Invarst Sebastian Windisch
Senior Brand Manager:
Ajda Jurkas
More Any Other Works
-
Member Club Gold Award Graphic Design Any Other
Klimamichaniki
Semiotik Design Agency
-
Member Club Gold Award Graphic Design Any Other
Plugit Logo ID
ReD. Brand Design
-
Member Club Gold Award Graphic Design Any Other
What is happening in the world right now? Or now.
TBWA\Helsinki