Every year one in every three Italians goes to an IKEA store imagining their dream home. Meanwhile, one in three women are suffering domestic violence. On International Day for the Elimination of Violence against Women, IKEA created an in-store ambient media by sealing off one of its rooms and reproducing inside it the sounds of the real domestic violence stories.
The Room
Awards
Nomination
Integration & Innovation
Social Responsibility Campaigns
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Ikea Italy
Agency:
Account Director:
Davide Bergna
Art Director:
Matteo Pozzi
Luciano Marchetti
Copywriter:
Samantha Scaloni
Davide Canepa
Creative Director:
Luca Cortesini
Film Director:
Mauro Lodi
Head of Production:
Tommaso Pellicci
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