Mastercard decided to turn Electric Castle in the first music festival in Romania to be fully deaf accessible: with a special section at the main stage, sign language interpreters at all the festival hotspots, we built a special area where people could experience the music using all their senses and as a truly priceless experience, got world famous musical interpreter Amber Galloway Gallego to sign the music for the main stage artists.
Mastercard VIBES
Awards
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Mastercard
Agency:
Account Manager:
Elena Pavel
Art Director:
Serban Mocanu
Copywriter:
Andrei Ruxandra
Creative Director:
Ionut Moscu
Group Account Director:
Dragos Vintu
Senior Account Manager:
Alexandra Pescaru
Senior Strategist:
Anne Rose Schepp
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