Kalevala wanted to reimagine its brand by modernizing it while not tainting its long history and heritage. The new brand offers a contrast between a modern, simple look and the rich, mystical world of the national epic. The platform’s centrepiece, Vala (oath in Finnish), clearly expresses its values in a way that ties directly to the brand. This was inspired by the idea that jewellery is as eternal as the bonds they create between people.
Kalevala – A new era for a legacy brand
Awards
Silver Award
Design
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Kalevala
Agency:
Agency Producer:
Piia Suhonen
Juulia Järvi
Client's Representative:
Maria Uunila
Concept Designer:
Martin Mohr
Designer:
Jesper Bange
Kevin Hytönen
Teo Georgiev
Photographer:
Marko Rantanen
Strategist:
Nils Kajander
Type Designer:
Teo Tuominen
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