Siili’s brand required a re-imagination to reflect a sharper, international attitude while not letting go of their hands-on and human approach. A hedgehog provided the perfect incarnation of the company. Soft yet sharp, the hedgehog is easy-going despite having conquered the world. Its spikes became the basis for a new, versatile and playful design language. In addition, an AI-powered tool was built to allow anyone to add spikes to anything, resulting in endless but consistent content.
Siili – Making IT real
Awards
Silver Award
Design
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Siili Solutions
Agency:
Agency Producer:
Piia Suhonen
Juulia Järvi
Concept Designer:
Martin Mohr
Creative Director:
Jesper Bange
Designer:
Toni Hurme
Teo Georgiev
Aatos Mononen
Graphics:
Juhku Laurila
Programmer:
Atte Liimatainen
Bibhor Shrestha
Marcus Tallberg
Saini Patala
Strategist:
Saku Nummi
Arttu Salovaara
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