Cars, planes, heating – the entire world is shifting from fossil energy to electricity, and batteries play a crucial role. Fortum is the global pioneer in recycling batteries. Where others see toxic waste material, Fortum sees new raw materials, which can decrease the need for mining. In this photo series, Fortum looks at one of the ugliest motifs in the world, old obsolete car batteries, from a novel perspective, and finds their beauty, uniqueness, even frailty.
Another Man’s Treasure
Awards
Member Club Gold Award
Design
Photography
Details
Categories:
Country:
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Credits
Client:
Fortum
Agency:
Account Director:
Miika Lumme
Agency Producer:
Pia Mäkinen
Jonna Yletyinen
Art Director:
Teemu Lappalainen
Joonas Vähäkallio
Copywriter:
Pekko Pistokoski
Saana Sundberg
Creative Director:
Jyrki Poutanen
Mikko Pietilä
Ville Ohtonen
Designer:
Lara Ala-Olla
Umberto Onza
PR Strategist:
Paula Sonne
Performance & Analytics Manager:
Eemeli Tani
Photographer:
Fanny Haga
Planner:
Juho Ojala
Producer:
Aleksi Jokela
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