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Object Carpet x Ippolito Fleitz Group

Our new carpet collection for Object Carpet was originally scheduled to launch at the Milan Furniture Fair 2020. After the trade fair was cancelled, we took the spatial installation and turned it into a film set. With a fashion photographer we produced the short film ESCAPADE and a 360°-Experience. These iconic images shape the communicative identity. The presentation box with all 111 carpets make the product haptically tangible – and create a “new desire for textile”.

Awards

Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Details

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Credits

Client:

OBJECT CARPET GmbH

Agency:

Ippolito Fleitz Group – Identity Architects

Art Director: Axel Knapp
Copywriter: Jörg Skalecki
Creative Director: Tilla Goldberg
Director of Photography: Monica Menez
Film Director: Monica Menez
Product Design: Verena Schiffl Anna Theodossiadou
Project Lead: Georg Kast

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