We created an un-skippable pre-roll for YouTube to raise awareness against cyberbullying for an italian non-profit organization (FAREXBENE ONLUS) that engages against discrimination and violence in schools. To create empathy in the viewers and catch the attention of a target of young people, we chose to reproduce the sensation of panic of those who are the victim of cyberbullying. The video treatment is minimal and neutral to convey an effective and universal message.
U R DONE.
Awards
Member Club Gold Award
European Best Young Creative
Communication Ideas
Details
Categories:
Country:
Year:
Credits
Client:
FARE X BENE ONLUS
Agency:
Art Director:
Francesco Macchia
Copywriter:
Francesca Persico
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