At a time when technology is becoming more and more present in the relationship between parents and babies, Plasmon, the leader of baby food in Italy, decided to turn its iconic biscuit into a tool to generate stories and help parents reconnect with their children. For the first time in 120 years we replaced the logo on the biscuit with 110 icons and words which, mixed together, could bring to life unique stories and turn each parent into a storyteller.
Plasmon – Mangiastorie
Awards
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
HEINZ PLASMON
Agency:
Agency Producer:
Valeria Mazzotta
Andrea Italia
Art Director:
Giuseppe Calì
Alessandro Borrelli
Client Director:
Elena Panza
Copywriter:
Alessia Cassarino
Cecilia Panisi
Digital Strategist:
Elisa Fiorentini
Illustrator:
Margherita Premuroso
Integrated Production Director:
Matteo Pecorari
Motion Designer:
Dario Lipani
Other:
Livio Basoli
Lorenzo Picchiotti
Silvia Ghiretti
Giulia Borina
Giorgia Livia Pacchiarini
Post Production Supervisor:
Sebastiano Morando
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