Some 84% of global waste ends up unrecycled. However, research shows that recycling rates rise significantly when separate collection bins easier to find. That’s why Coca-Cola simply pointed them out. To do so, the brand transformed traditional OOH media spaces into simple, yet iconic signs indicating the closest recycling bins. The minimal design was based on Coca-Cola’s most iconic visual element, the Ribbon.
The Sign
Awards
Nomination
Print & Outdoor
Outdoor
Member Club Gold Award
Print & Outdoor
Outdoor (including poster and billboard)
Details
Categories:
Country:
Year:
Credits
Client:
The Coca-Cola Company
Agency:
Account Director:
Marcia Carneiro
Art Director:
Andrea Raia
CCO Publicis Italy:
Cristiana Boccassini
Copywriter:
Matteo Gatto
Executive Creative Director:
Davide Boscacci
Global CCO Publicis Communication Worldwide:
Bruno Bertelli
Global Client Service Director:
Lorenza Montorfano
Illustrator:
Davide Barco
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