Thank You, Health Care Workers

Task: Telekom values the dedication of Slovak healthcare professionals. As a thank you, the company decided to donate unlimited data to them for six months. Solution: In the last 18 months the number of single parents rapidly increased. And they didn’t have it easy to raise their kids. We looked at this worldwide problem in a surprising way and reminded viewers that these months were especially difficult for family members of health care workers.

Awards

Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Credits

MUW Saatchi & Saatchi

Account Manager: Zuzana Gazdova
Art Director: Veronika Holanova
Copywriter: Ivana Polohova Roman Hríbik
Creative Director: Jaroslav Vigh
Editor: Ivan Romancik
Film Director: Martin Marcek
Production Company: Playground13
Strategy Director: Kamil Charvát
Unit Director: Tatiana Hrutkova

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