YOU FOUND IT!

Dzintars is a historically beloved Latvian cosmetics brand that was forced into bankruptcy in 2019 due to financial difficulties. To successfully resurrect the brand, we needed to find a way to build a new and vivid identity, but stay faithful to the values and rich heritage of Dzintars. Inspired by modernism and the geometric aesthetics of Dzintars’ golden age, a combination of shapes was created. The shapes gives the brand a coherent, fresh and punchy look.

Awards

Member Club Gold Award Design Corporate Brand Identity

Details

Credits

McCANN Riga / Overpriced

Account Director: Didzis Paeglis
Art Director: Ilze Konosonoka Eva Abdulina
Copywriter: Valters Jonāts
Creative Director: Anete Kestere Valters Jonāts
Designer: Kristaps Baumanis
Head of Strategy: Kristaps Siliņš
Strategist: Armands Evertovskis
Strategy Director: Janis Petersons

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