Rather than the notorious state symbols such as the lion and the flag, a badminton shuttlecock was chosen to feature the word BAD, which lends emotions to the symbolism and gives the identity a mischievous quality. It was essential to remember that it would appear in international competitions, so the identity would have to keep up with trends to engage young people and work on all materials.
New Identity of the Czech Badminton Federation
Awards
Bronze Award
Design
Logotype
Member Club Gold Award
Design
Logotype
Details
Categories:
Country:
Year:
Credits
Client:
The Czech Badminton Federation
Agency:
Art Director:
Pavel Čada
Creative Director:
Tomáš Urbánek
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