An experimental type, consisting of the three elements of the brand’s name, allows for the multiplication of the logo, making it sufficiently dynamic to be transformed into graphics. The graphics, with different expressions, are built from the typography, colour, and movement of these graphic elements. The dynamics of the identity, explored in physical, digital, and hybrid environments, fulfil all the strategic requirements.

Awards

Bronze Award Design Typography

Details

Credits

Deadinbeirute™

Art Director: Alexandre Tiago
Creative Director: Deadinbeirute
Designer: Alexandre Tiago

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