Snabb’s mission towards automation and sustainable solutions in the ageing industry of car wash and parking needed to be brought into focus. The brand’s playful main colour became the key in raising brand awareness. The goal was to make people spot yellow cars, thus leading them to notice yellow signs in cities and eventually refer them to Snabb’s service platform. Today Snabb has over 50K loyal customers using stations and parking lots tagged with yellow in 9 countries.
Snabb
Awards
Bronze Award
Print & Outdoor
Craft – Illustration
Details
Categories:
Country:
Year:
Credits
Client:
Snabb
Agency:
Art Director:
Kristel Pallasma
Brand Strategist:
Jaan Naaber
Illustrator:
Kristel Pallasma
Other:
Arnika Kajaste
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