Nuggets of Love

The Chicken McNuggets Theorem is the official name of a math phenomeon taught at universities worldwide. It says that you cannot order any number of nuggets you want from a set of fixed numbers. This means that guests are sometimes not able to share their nuggets evenly. Our solution for all the people who love sharing nuggets: The Chicken McNuggets of love – the first ever single Nugget that enabled guests to order every number of nuggets they need precisely.

Awards

Bronze Award Brand Experience Promotions
Bronze Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Credits

TBWA\Switzerland / Zürich

Art Director: Mark Levay
Creative Director: Reto Clement

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