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Imperia

Imperia, a historic Italian pasta machine maker, rebranded to appeal to a global audience while preserving its 90-year heritage. Balancing nostalgia with modern aesthetics, the rebrand included a refreshed logo, custom typography, and dynamic design. This revitalized identity bridges tradition and innovation, attracting new audiences and ensuring Imperia’s continued success as a global icon of Italian culinary tradition.

Awards

Silver Award Design Corporate Brand Identity

Details

Categories:

Country:

Year:

Credits

Client:

Imperia

Agency:

Landor / Milan

Creative Director: Mattia Castiglioni

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