Women Who Don’t Exist

Recognizing the power of memorial boards as symbols of accomplishment, the campaign utilized them creatively. By transforming traditional memorial inscriptions with empowering messages about accomplished women, coupled with QR codes linking to detailed stories, the campaign aimed to challenge stereotypes directly. Original artworks enhanced the visual impact, attracting public attention.

Awards

Shortlist Interactive & Mobile Interactive Campaigns

Details

Credits

watergunz / TbilisiBTU / TbilisiThe Body Shop / TbilisiUN Women Georgia / Tbilisi

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