BVG CSD Truck

In recruiting, diversity is always an issue – as is rainbow-washing. And both is even more the case if you’re a prominent state-owned local public transport company and Berlin’s third biggest employer: the BVG. rnTheir employee structure is already very diverse, but they wanted more. So, they decided to do recruiting at a place where diversity gets to its very core: directly at Christopher Street Day 2022 in Berlin on their own party truck.

Awards

Bronze Award Print & Outdoor Special Outdoor
Shortlist Interactive & Mobile Interactive Campaigns
Shortlist Interactive & Mobile Any Other

Credits

BBDO Group Germany GmbH / Duesseldorf

Art Director: Maxim Weinstein

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