Prejudice against the Irish Traveller (Mincéirí) community is deeply rooted in Irish society, often learned young. To break this cycle, a national educational intervention aimed at 5th & 6th class students (ages 10-13), bypassed slow curriculum changes. Specially designed book covers uncovered an interactive archive and interviews about Traveller history and culture were sent to 90% of primary schools, to foster understanding and acceptance among Ireland’s youth.rn
The Minceiri Archives
Awards
Silver Award
Brand Experience
Creative Effectiveness
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The National Museum of Ireland
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