Up to 37% of Slovak children face cyberbullying, yet not much systemic protection is available. Orange, committed to kids digital safety since 2006, launched a campaign to educate parents and get them the tools they need. The video of moms sharing their real and raw experience with a surprising twist at the end shocked the nation. With 1.8M organic IG views in 48h, 23 organic influencer shares, 54k+ engagement and a 420% website surge empathy drove remarkable impact.
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More Creative Effectiveness Works
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Shortlist Brand Experience Creative Effectiveness
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Shortlist Brand Experience Creative Effectiveness
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BBDO Wien / Vienna
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Shortlist Brand Experience Creative Effectiveness
Call it by its name – We reduce the VAT on menstrual products.
LINE Agency / BucharestENROUSH / Bucharest