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SOUNDS OF PEUGEOT

At the music festival Viva Musica sponsors fight to be seen. Peugeot decided to be rather heard using an unique match. Musicians use numbers to write songs in guitar tabs. And Peugeot model names are numbers, too! So we composed a special track for every model, and released the album Sounds of Peugeot. Played at the festival, shared by influencers, streamed online, and covered by the press, the brand authentically became part of music culture at festival and beyond.

Awards

Shortlist Brand Experience New Use of Media

Details

Categories:

Country:

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Credits

Client:

Peugeot Slovakia

Agency:

Istropolitana Ogilvy, Bratislava / Bratislava

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