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Almost Pearfect

Almost Pearfect turns Haslberger cider into a fearless, stand-alone brand. Cider’s imperfections such as old-fashioned image, short shelf life and rough reputation became its strength. Bold neon, radical honesty and visuals celebrate imperfection. rnWild, loud, independent. Launched on bottles, merch, website, social media and fairs, it’s on top restaurant menus with record orders. A brand celebrating imperfection commands attention – visually, verbally, independently.

Awards

Bronze Award Design Corporate Brand Identity
Bronze Award Design Packaging

Details

Categories:

Country:

Year:

Credits

Client:

Haselberger Most

Agency:

Zunder / Linz

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