The Czech Philharmonic Orchestra decided to invite the general public to watch the historic broadcast of the concert from abroad. The acting roles were taken on by the philharmonic orchestra itself, led by the chief conductor. The pair of spots recorded over 9 million views on television and 10 million plays on online platforms. The accompanying creative included audio versions of the spots, print advertising, outdoor, merch, and accompanying social media content.
Don’t forget
Awards
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
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Czech Philharmonic
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