Welcome to the new Lufthansa Allegris cabin, the German airline’s biggest upgrade in years. To showcase one of its key features, we brought on Germany’s biggest NBA player Dirk Nowitzki, who at 2.13 m sleeps comfortably in the 2.20 m-long Business Class bed. The campaign ran on Europe’s largest billboard at Munich Airport, where thousands of travelers saw Nowitzki sleeping above the clouds. A playful way to highlight Allegris’ extra space and comfort.
Lufthansa – A new travel experience – Dirk
Awards
Shortlist
Print & Outdoor
Outdoor (including poster and billboard)
Details
Categories:
Country:
Year:
Credits
Client:
Lufthansa
Agency:
Art Director:
Fabian Kräkel
Photographer:
Alice Moitie
Producer:
Caroline Walczok
More Outdoor (including poster and billboard) Works
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Where Kids can be Kids
TBWA\Switzerland AG / Zürich
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Diada Nacional de Catalunya
Sergi Delgado / Barcelona
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Bronze Award Print & Outdoor Outdoor (including poster and billboard)Shortlist Print & Outdoor Print Advertising
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thjnk Zürich / ZürichDennerthjnk Zürich / Zurich