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14 is not OK

The legal age of sexual consent in Estonia is only 14. Every year, 14-year-old children are sexually abused because of it, and yet, all previous attempts to change the law have failed. The problem is that people think 14 is okay. Therefore, a campaign was created to prompt the public, influencers, celebrities and politicians to raise their voices together on Facebook, Instagram, Twitter and TikTok and say “#14isnotOK”. Only then would it be loud enough to be heard in the Estonian parliament.

Awards

Silver Award Interactive & Mobile Social Media Campaigns
Silver Award Print & Outdoor Print Advertising
Bronze Award Brand Experience PR / Events
Member Club Gold Award Integrated & Innovation Branded Content
Member Club Gold Award Integrated & Innovation Non-profit/public service/NGO
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Interactive & Mobile Any Other
Member Club Gold Award Print & Outdoor Craft – Photography

Details

Categories:

Country:

Year:

Credits

Client:

Estonian Sexual Health Association (Eesti Seksuaaltervise Liit)

Agency:

Optimist

Art Director: Bruno Palmik Heigo Heinleht
Creative Director: Aiim Nikopensius Siim Nikopensius Marko Kivirand Anoorupa Bose
Other: Heigo Heinleht Bruno Palmik
PR Assistant: Sandra Audova
PR Specialist: Cäthly Oja
PR Strategist: Triin Adamson
Photographer: Kristjan Taal
Project Manager: Susanna Eenma Maris Teder

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