Rates of melanoma have increased in the 170% since 1990 in the UK. Primarily caused by UV exposure the campaign used OOH to show up exactly where people are most at risk: outside. We focused the media buy on poster sites near sportsgrounds, and parks, where people would be enjoying the sunshine, to raise awareness of the issue. The campaign led to a 970% increase of traffic to the Melanoma Fund website and a series of major new sports body partnerships for the charity.
Silhouettes
Awards
Shortlist
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
Shortlist
Print & Outdoor
Craft – Photography
Shortlist
Print & Outdoor
Craft – Art Direction
Details
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Credits
Client:
Melanoma Fund
Agency:
Photographer:
James Day
More Craft – Art Direction Works
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Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
CALENDAR UPDATE
THIS IS LOCCO
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Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – Art Direction
Illness Tears, Hope heals
MAGIC Agency
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Bronze Award Print & Outdoor Craft – Art Direction
Glitter Monobloc
HFA-Studio