To celebrate the Big Mac’s 50 years anniversary in 2018 we let 50 illustrators and designers from around the world re-interpret the iconic build-up of the Big Mac on 50 different posters. They all show the most popular and common things that have changed between 1968 and 2018. The executions vary and use model building, screen printing, photocopying, many different styles of typography, 3D-Design, Vector-Design and even programming to make each ad a unique piece of art.
50 Years of Big Mac
Awards
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
Member Club Gold Award
Print & Outdoor
Poster Advertising
Member Club Gold Award
Graphic Design
Graphic Communication
Member Club Gold Award
Graphic Design
Illustration and Photography
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's Suisse Restaurants Sàrl
Agency:
Agency Producer:
Vivian Lee
Seokmin Hong
Art Director:
Joao Pereira
Frédéric Nogier
Angelo Sciullo
Gaston Filippo
Copywriter:
David Voges
Felix Freese
Tizian Walti
Creative Director:
Manuel Wenzel
Bruce Roberts
Chris Garbutt
Creative Director Design:
Hendrik Everaerts
Designer:
Oleg Grishin
Eric Groza
John Smith
Director of Design:
Mark Sloan
Graphics:
Helga Fresh
Gigi Lee
Illustrator:
Alex Trochut
Chris Rowson
Marketing Director:
Aglaë Strachwitz
More Graphic Communication Works
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Nomination Integration & Innovation Integrated Campaigns
IKEA’s Relationship Status
Miami Ad School Europe (Hamburg)
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Nomination Integration & Innovation Integrated Campaigns
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MADE BY VACULIK
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Nomination Print & Outdoor Poster Advertising
Assembly Fail
thjnk