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The Freshest Tesco

The assignment was to communicate the freshness of fruits and vegetables at Tesco. All food chains use polished pictures of fruits and vegetables. This time a different approach was taken. On all media where you otherwise would expect retouched photos of fruits and vegetables, the agency used actual images directly from the store. And by creating the freshest online place, it was possible to get freshness into citylight and live stream.

Awards

Nomination Integration & Innovation Integrated Campaigns

Details

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Country:

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Credits

Client:

Tesco

Agency:

MADE BY VACULIK

Account Manager: Pavol Schejbal
Art Director: Tomáš Krajčík Jakub Gerhard
Copywriter: Petra Števonková Kristína Karabinošová Lenka Ďurkovičová
Creative Director: Boyo Dohnal
Strategy Director: Lukáš Švaro

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