A British Original

British Airways launched a ground-breaking multi-channel campaign, celebrating British originality at a time when we’ve never needed it more where no two ads are the same. A British Original. is a celebration of British Airways’ people, its customers and the nation, which has helped make British Airways, a British Original. It explores the individual & original reasons people travel, whether to reconnect with loved ones or to take some time out.

Awards

Gold Award Print & Outdoor Outdoor (including poster and billboard)

Credits

Uncommon Creative Studio / LondonMG OMD

More Outdoor (including poster and billboard) Works