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A launch that mattress

In a digital world cluttered with ads, our campaign to launch Mahmood’s latest album cut through the noise by transforming urban waste into compelling storytelling mediums, underpinning the power of innovation in media without a hefty budget. We turned discarded mattresses into guerrilla billboards across urban landscapes, marrying them with social media amplification to capture the imagination of a broad audience and engage them in Mahmood’s album narrative.rn

Awards

Shortlist Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Universal Music Italy / Island Record Italia

Agency:

Rascal Studio / MilanFSB Group / MilanoIsland Record Italia / Milan

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