A Real Challenge

There they are, in front of my feet, looking like two very long and slippery snakes. There is only one me but “who cares!”, I try to grab them both, but they tangle, back off, slip through my fingers and knot themselves to my legs. Almost done! I wave my arms and… lose my balance, but not my hope: I have to tie my shoelaces! SPK Inst.: For people with Parkinson’s, even the simplest actions are a real challenge. Support research, donate your 5×1000 to Humanitas.

Awards

Member Club Gold Award Film & Audio Non-profit/public service/NGO

Details

Credits

DLVBBDO

Copywriter: Federica Scalona
Creative Director: Stefania Siani
Producer AudioRadio: Sabina Feneri Marco De Paoli Alighieri
Sound Engineer: Mauro Fazzini Luca Imperato Marco Vaccaro
Studio Director: José Bagnarelli

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