On World Diabetes Day, a noise was made about hidden sugar. A music video was made of a metal cover version of Robin Schulz’s pop hit “Sugar”. The film shows 36 places where the food industry hides sugar. Statistically speaking, sugar is partly responsible for the death of 25 people from type 2 diabetes during the 4 minutes the music video lasts. To prevent such severe diseases, viewers could click on a link to a website that reveals the food industry’s evil tricks.
The Dark Side of Sugar
Awards
Bronze Award
Film & Audio
Non-profit/public service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Action on Sugar
Agency:
Account Manager:
Antonia Lüttringhaus
Agency Producer:
Stephan Moritz
Madeliene Pfisterer
Katrin Habermann
Simon Fessler
Art Director:
Nils Frankenbach
Svenja Rethmeyer
Chief Creative Officer Germany:
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Copywriter:
Frauke Ehlers
Creative Director:
Wenke Möller-Madhana
Designer:
Niklas Barning
Karim Buchalla
Director of Photography:
Klaus Kneist
Film Director:
Carlo Oppermann
Global Chief Creative Officer:
Alex Schill
Managing Creative Director:
Myles Lord
Managing Partner:
Jochen Lenhard
Benedikt Göttert
Photographer:
Marco Justus Schöler
Production Company:
Simon & Paul
Sound Designer:
Marcel Neumann
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