Dalston takes its name from the London neighborhood where, six years ago, Borja Roselló discovered specialty coffee. He commissioned a redesign, and instead of focusing first on branding and then applications, the concept and visual identity centered on packaging. Inspired by the brick buildings and colorful storefronts, the coffee boxes resemble houses inhabited by a diverse community, transforming a small shop in Raval into an authentic London neighborhood experience.
A Very Local Brew
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