How do we launch “Sort Of”, a series about a non-binary person, in Portugal? A country with the 2nd oldest population in Europe, mostly conservative, Catholic and with no gender literacy at all. We needed to start from the beginning. From the ABC. So we created the “ABCLGBTQIA+”, an easy-to-learn, free for all, online glossary, with the most relevant LGBTQIA+ terms. Visited and used worldwide, the glossary ended up becoming an Educational Program for Senior Universities.
ABCLGBTQIA+
Awards
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Interactive & Mobile
Social Media Campaigns
Bronze Award
Interactive & Mobile
Any Other
Bronze Award
Print & Outdoor
Outdoor (including poster and billboard)
Details
Categories:
Country:
Year:
Credits
Client:
FOX Life + ILGA
Agency:
Creative Director:
Miguel Durão
More Any Other Works
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Where Kids can be Kids
TBWA\Switzerland AG / Zürich
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Lufthansa – A new travel experience – Dirk
SERVICEPLAN GERMANY / Munich
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Shortlist Print & Outdoor Outdoor (including poster and billboard)
Diada Nacional de Catalunya
Sergi Delgado / Barcelona