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Agnosis Collection – World Alzheimer’s Day

People were given a partial experience of what it’s like to live with Alzheimer’s. Three unrecognizable objects – with meaningless names – were created and left in supermarket aisles. The customers, caught off guard, discovered the project’s meaning by reading the back of the packages and watching a video about people with Alzheimer’s handling everyday objects. They were able to donate to research by scanning the bar code.

Awards

Gold Award Brand Experience Live Stunts Brand Activation
Gold Award Design Any Other
Gold Award Print & Outdoor Print & Outdoor for Non-profit/Public Service/NGO
Member Club Gold Award Design Any Other
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Details

Categories:

Country:

Year:

Credits

Client:

EBRI – Rita Levi-Montalcini Foundation

Agency:

SuperHumans

Account Manager: Arianna Savarino Morelli
Agency Producer: Giulia Zumpano
Art Director: Pierluigi Riccio Alberto Terribile
Copywriter: Alice Scornajenghi Alessia Buono Sara Moccia
Creative Director: Francesco Taddeucci Luca Albanese
Designer: Rosa Maria Pignatiello
Film Director: Valerio Rufo
Managing Director: Paolo Platania
Project Manager: Lorenzo Pizzuti Verdone
Sound Designer: Diego Buongiorno Suoni Lab

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